WEAA 2017 Diversity Statement

WEAA 88.9 FM’s primary listening area is the City of Baltimore and the surrounding counties of Baltimore County, Harford County, Anne Arundel County, and Howard County and secondarily Prince Georges County and parts of Washington DC.  WEAA is licensed to Morgan State University a HBCU or Historically Black College or University.

Inherent to the license of WEAA 88.9 is targeted and majority participation of minority leadership and station personnel.  To succeed in our diverse community, it is imperative that the station’s leadership is reflective of the interests and needs of the diverse population that it serves.   The Board of Regents of Morgan State University which oversees WEAA 88.9 as a university performance center is richly diverse with 15 members including nine men, six women, fourteen African Americans and one Caucasian.  The tenets of diversity, not just ethnicity, including gender and age, are important considerations in making selections for new board members.  Other considerations include business experience, board experience, community relations, and capacity for contributing or getting others to contribute.  As an HBCU, the majority of the Board of Regents is certainly reflective of the charter of the university itself.  The members of the Board of Regents are as follows:


    

The staff of WEAA 88.9 is headed by an African American female and the 9 departmental managers of which 7 are African American and 2 are Caucasian.   


WEAA 88.9 provides internships to students from Morgan State University.   During the Fall and Spring semesters, we hire, nurture and train students from the School of Global Journalism and Communications in all facets of radio broadcasting.  Students participate in promotional and community events, as well as our annual membership drives.  

We proudly produce public affairs programming that is targeted to diverse audiences. Our programming provides news, information and cultural entertainment to the community.  Some of WEAA 88.9 public affairs weekly content includes the following shows.

 


WEAA 88.9 develops and airs locally produced newscasts that showcase local, regional and community news, as well as national headlines.  Newscasts air at the top of every hour during prime hours 6a-6p, balanced by traffic and MTA reports, keeping listeners fully informed.  Student reporters are news and feature contributors.

Goals

WEAA 88.9 is strong in its commitment and dedication to informing the community through long- and short-form programming. WEAA provides community information that allows listeners to engage community resources and services that affect their daily lives and the needs of their families. WEAA partners with city services, government officials and elected officials to strengthen awareness. WEAA provides a forum for open discussion through topical public affairs programming. WEAA continues its rich tradition of jazz, blues, gospel and world music programming.

Key Initiatives and Partners

Baltimore Ascertainment Day—WEAA staffers attended and or moderated panels along with other broadcasters and media to discuss small business opportunities and initiatives that need local media assistance. one of the businesses was profiled during the WEAA on air membership drive and provided student volunteers.

WEAA Ascertainment Day was held at the James E Lewis Museum in August of this year. WEAA hosted about 20 non-profits for continental breakfast and a session of discussion and exchange of ideas and services.

WEAA continues to encourage civic participation with many on air appearances by political candidates and produce the Baltimore Mayoral Debate.

WEAA broadcasted live from the 2016 Congressional Black Caucus Annual Legislative Conference in Washington DC. We had on air participation from many Congressmen and Congresswomen. The conference organizers noted that it was the very first time that a public radio station participated.

Again, this year we partnered with the Baltimore Book Festival. We also partnered with the Open Works incubator for their opening.

Impactful Partnerships

WEAA continues its Community Cares program, which spotlights non-profit organization to present their services and offerings, thereby allowing a broader platform to reach more people in the community and to highlight the mission, values and contribution to the community at the heart of these organizations. Some of the highlights include the following organizations:

Susie’s Cause Foundation — Promoting Education and Screening for Colorectal Cancer.

THON — The House of Nehemiah Baltimore’s premier Substance Abuse and Mental health Treatment Program.

The Journey Continues — Promoting breast cancer prevention and supporting the inaugural walk at Druid Hill Park. 

New Efforts to Meet the Needs of Our Audience

The “Rise of Charm City” debuted in January. It is a show dedicated to telling the intergenerational and cultural stories as told by Baltimore residents of all cultures. The show is produced and narrated by independent producer Stacia Brown and her team Ali Post, producer; Marsha Jews, inside collaborator; and Mawish Raza, sound editor. The show was funded through a national contest by AIR media, where 15 public radio stations were chosen to create Localore in their cities and communities. The show was recognized nationally, and was on tour with AIR Media at many public media conferences throughout the country for its excellence. 

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WEAA 88.9 is an equal opportunity employer and follows the protocol as established by the university and administered by the Human Resources department for the university.

Interested Parties seeking to obtain copies of annual financial reports may contact WEAA 88.9 at 443 885-3564.